Ontex Offers Technology for Pant Diapers

Time: 2023/9/3 14:57:16    View: 146

Ontex Offers Technology for Pant Diapers

Protection, discretion and comfort drive demand in baby and adult care market

Ontex group is introducing two innovations in fast-growing baby and adult pants businesses. Ontex Dreamshield and X-CORE technologies meet consumer demand for ease of use, discretion and leakage protection.

While baby pants have traditionally been designed to assist parents in the early stages of potty training, making it easier for children to transition from diapers to regular underwear, they are becoming a popular alternative to open diapers, especially in Europe. According to Nielsen data for the 12-month period ending in April 2023, baby pants are the only volume-growing segment in Europe, with a notable growth rate of 13%, which is largely driven by retail brands. According to Euromonitor, baby pants are expected to continue to drive the category growth over the next five years. The growing acceptance of pants among parents is a key factor behind this trend. 

Ontex's DreamshieldTM back pocket in baby pants offers upgraded leakage protection, which is a key driver for parents to shift more to pants to more extended usage including at night. Additionally, Ontex’s channeled X-Core technology has allowed the to make an innovative core that improve performance and meets the top three needs of consumers in this category, protection, comfort and discretion.
 
These innovations are also fueling performance in the growing adult pants market, according to Annick De Poorter, chief innovation and sustainability officer at Ontex.

“When it comes to absorbent pants for adults, many people were taken by surprise - but not us," she says. "We have been at the forefront of the development thanks to our experience in the healthcare sector. We know that many people have moderate incontinence and lead active lives, so we make sure our pants are affordable, discreet and easy to wear. We estimate that one in four women over the age of forty and one in nine men over sixty have some form of incontinence, so adult incontinence pants can enable many people to live a normal life.”

---Source: www.nonwovens-industry.com---